Following the high unemployment rate of Indonesian youth, the Indonesian Ministry of Education and Culture urgently launched the Character and Creativity Initiative (CCI) (The Indonesia launches GPF education initiative "Character and Creativity Initiative", 2013). The initiative, announced during the educators' training from 9 to 12 December 2013, recognizes the lack of creativity development in the Indonesian school system and the need to do so. Since the development of creativity begins at an early age, Indonesian primary schools should reform their current education system in order to develop children's creativity. Starko (2013, p.12) defines creativity as novelty or originality and appropriateness. Not only must something be new and different, but it must also fit the cultural context to be recognized as creative (Starko, 2013). It also mentions the importance of creativity for learning, motivation, and joy (Starko, 2013). Starko (2013) believes that without creativity, students will memorize without learning or understanding the content, will aim for external approval instead of mastering the content, and ultimately, there will be no joy as creativity equals joy. The current education system in Indonesia is outdated and undermines creativity. It was introduced during the era of Dutch colonialism as part of the Dutch ethical policy (Benjamin, 2007). According to Sir Ken Robinson, an English educator, the current education system was developed during the period of industrialization and is modeled on his interests (TED, 2007). In a video from The RSA (2008), Robinson also explained that schools are organized on factory lines where subjects useful for work are placed higher in the hierarchy. Learning is also divided into subjects and students are... center of paper... vtsev, VT (2011). The phenomenon of infantile creativity. International Journal of Early Years Education, 19 (1), 45-53.TED. (2007, January 7). Sir Ken Robinson: Do schools kill creativity? [Video files]. Retrieved from: http://www.youtube.com/watch?v=iG9CE55wbtYThe RSA. (2008, October 14). Changing paradigm [Video file]. Retrieved from: from http://www.youtube.com/watch?v=zDZFcDGpL4USidiknas. (2013, January 31). Jadwal Ujian national team 2012/2013. Kementrian Pendidikan and Kebudayaan Republik Indonesia. Retrieved from http://www.kemdikbud.go.id/kemdikbud/node/1013.Starke, K. (2012). Encourage creativity in children. The Education Digest, 78 (4), 57-59.Starko, A. J. (2013). Creativity in the Classroom: Schools of Curious Delight (5th edition). New York, NY: Routledge.Thorne, K. (2007). Essential creativity in the classroom: inspiring children. New York, NY: Routledge.