He invariably kept a bottle of Pepsi on hand during press conferences and mentioned the product in interviews and on talk shows; on some occasions he even arranged for Pepsi trucks and vending machines to be featured in the background shots of his films. The actress also worked hard to spread the word about Pepsi abroad and accompanied her husband, now chairman of the board of directors, on his 1957 tour of Europe and Africa, where bottling plants were being built. (8) Although Pepsi-Cola's postwar profits had fallen to $1.3 million by 1950, when Steele took over the company, the explosion of retail with supermarkets during the decade and the development of the global business , profits once again firmly reached $14.2 million in 1960. In the 1950s, young people became the primary targets of both Coca-Cola and Pepsi. Pepsi aimed advertising at the innovative market by generating a new theme of “Those Who Think Young.” Steele died suddenly in 1959 and Herbert Barnet took over as chairman while Joan Crawford was appointed to the board to maintain commonality in the country's advertising and marketing industries.