It is important to recognize the main characteristics that influence a company in consideration of macro and microenvironmental factors. Technological change, changing economic climate, natural events and the like are issues that affect a company's macroenvironment. These external, uncontrollable influences can and will have a huge impact on the success or failure of a company. One of the applicable tools in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and economic considerations will need to be taken into account to prepare the company for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that could influence my business. PoliticalPolitical factors that could impact the company, as a sports club, primarily include transportation. a political factor as it is controlled and influenced by legislation. This will impact staff and opponents (traveling to the stadium) as transport accessibility will impact travel times - both positively (could avoid traffic on a train, for example) and negatively (trains, buses , etc. may be canceled or delayed). . The price of transportation will also influence the mode of transportation that these groups of people will be able to use. Likewise, the price and accessibility of transportation will also influence consumers. The opinion consumers have about transportation, therefore, will likely have an impact on business, i.e. effort to travel, money to travel, etc. as this will affect how often they visit, how much they spend while visiting, etc. According to (Mintel 2011,) the number of people using trains as a means of transport is increasing, mea...... half of the document ......e: http://academic.mintel.com. atlas.worc .ac.uk/sinatra/oxygen_academic/display/id=688517?highlight#hit1. Last accessed January 3, 2014.• Mintel. (2013). Healthy lifestyles in the UK. Available: http://academic.mintel.com.atlas.worc.ac.uk/display/649676/. Last accessed January 3, 2014.• Mintel. (2010). Family bonds are key to children's sports. Available: http://academic.mintel.com.atlas.worc.ac.uk/display/552523/?highlight. Last accessed 2 January 2014.• Mintel. (2013). Teenage athletes are more likely to drink, less likely to use drugs. Available: http://academic.mintel.com.atlas.worc.ac.uk/sinatra/oxygen_academic/display/id=687169?highlight. Last accessed 4 January 2014.• Mintel. (2012). 91.4% of trains running on time in January 2012. Available: http://academic.mintel.com.atlas.worc.ac.uk/sinatra/oxygen_academic/display/id=611570?highlight#hit1. Last accessed January 2nd 2014.