Sea Shepherd Conservation SocietySea Shepherds are a group of volunteers who try to protect marine animals and catch criminals who kill animals without permission. Their website serves many purposes, one dedicated to collecting reader donations. Additionally, they want to protect ocean wildlife. The website's audience includes people who want to protect the ocean and want to save marine animals that are likely to be extinct. They offer the public the opportunity to donate, volunteer and stay updated on ongoing issues involving marine life. This website is great because Sea Shepherds hosts a successful website that effectively reaches audiences by appealing to the reader's emotions, logic, and credibility. The website's introductory page touches on the rhetorical appeal of pathos with unpleasant characteristics intended to influence the reader's emotions. For example, the introductory page contains pictures of some criminals killing many dolphins, and the sea has turned red because there is blood-stained water everywhere with the caption "Stop the massacre". This is a good way to make the reader feel melancholy about what happens in real life. Then they will convince readers to donate to them to encourage them to stop killing animals. When the reader sees these types of images, they will be motivated to support Sea Shepherd. In this way, Sea Shepherd appeals to readers' emotions to help them stop the extinction of marine animals. They are the most successful on this site and have a lot of ethics. The site illustrates the experience with the description of their story. For example, they show their history from their inception in 1977 until today. This means that if they have experience, the… middle of paper… In conclusion, Sea Shepherd has a special style of using ethos, pathos, logos in the Sea Shepherd website. Sea Shepherd is a successful website because Sea Shepherd is a prosperous website, impressively for using rhetorical appeals and for raising awareness of issues to gather volunteers. The appeal is actually to make the reader feel dejected about what happens to marine life. Also, they have a lot of credibility in the sense that sea shepherds have gotten the best charities. Through the logos they show us a large number of animals that they kill every year, and if they were still dead they would become extinct. The Sea Shepherd is not a for-profit website, but this website is successful and depends on the audience and reader to get donations. Also, Sea Shepherd has a good way to attract the reader and many followers.