Visual Essay“Till Warmth do us Part” “Will you choose me? "I do." I swear my love to you until hot water parts us. Well, obviously this isn't your typical wedding because we're not talking about your typical couple. This is the marriage between your lashes and the new Clinique Lash Power mascara. Mascara strong enough to fight even the most common humidity you encounter during your daily routine, such as rain, sweat, tears and humidity. Are the facts true or does Clinique just have sweet advertising skills? The graphics are in black and white; centered in the center of the page against a white background, the mascara wand is positioned next to the mascara tube with an engagement ring and wedding band binding them tightly together. For most people, this ad is just plain boring and doesn't contain much of the "pizzazz" that most people prefer. Some consumers may also think that if you want them to spend their money on a product, the advertisement must be compelling and interesting to attract the consumer's attention. I feel like this addition portrays sophistication while maintaining a level of simplicity that makes it appealing. When it comes to makeup what do you want? Do you want busy, caked-on makeup or do you want makeup done in the simplest form, which makes you look natural and beautiful? What Clinique is trying to say is, "We're a cosmetics company that can give you lashes that are not only glamorous and dramatic but also simplistic, water-resistant, and smudge-proof." You, the consumer, should want nothing less. If Clinique's ad had been busier, what might it say about their product? Sure some consumers would be attracted to it, but to other consumers it would make Clinique look like another cheap makeup line like NYC or Bon Bon, which often has overly busy ads showing young models caked in makeup product. While these lines of makeup products are sold in stores like Walgreens or CVS. Clinique is sold in department stores such as Dilliards, Neiman Marcus, Saks and Fifth Avenue. Now we need to consider the validity of the argument Clinique is trying to make. Clinique claims that their product can resist rain, sweat, humidity, and tears, but will be easily removed with warm water. Does it really make sense? Moisture, sweat and tears are all types of hot liquids that come naturally from the body or environment.