Topic > Google Case Study - 1771

They hire smart, driven people who value skill over experience. Google believes its employees “come from all walks of life” and speak dozens of languages, reflecting the global audiences they serve (“Our Culture”). With a global audience, there must also be an international business. A company that once started in a dorm room, then moved to a garage. They have since moved their headquarters to Mountain View, California, creating the “Googleplex” in 2004. Today, Google has more than 70 offices in more than 40 countries around the world (“Google Headquarters”). In the book Google Model: Managing Continuous Innovation in a Rapidly Changing World by Annika Steiber, she describes how Google managed to achieve rapid growth while maintaining its innovative energy. This rapid growth and success is kept alive by Google while other companies fail and lose ground. However, rapid growth and innovations have changed the rules of the game for entire industries, causing “disruption” in the advertising world with AdWords, in the television industry with YouTube and in the mobile phone/mobile technology industry with