A comparison of two advertisements The women's advertisement may be aimed at middle-aged women. This is because it doesn't show a really young person in the mirror, like a teenager, and looks like someone in their mid-twenties or mid-thirties. This may make it less appealing to younger people, because it doesn't have the "fun factor" like the original designs. The men's advertisement may target the 18 to 30 age group, but older people may be tempted to purchase the product, as it may make men feel strong and masculine due to the design of the bottle. The setting for the women's advertisement is a dressing table with flowers surrounding the product collection and mirror. A woman looks at herself in the mirror and we can see her reflection and a further reflection which could be that of someone else. The darker reflection in the mirror looks like an older woman, which could imply that the perfume makes her feel younger. If someone sees the advertisement in which she looks at herself in the mirror, which makes her look younger, he will envy her and decide to buy the perfume himself. There are some bottles on the table and the small bottle in front is the perfume. You can immediately tell that this is an advert for women because the flowers are very feminine and are unlikely to be found in an advert for men. Having the women's perfume surrounded by the entire collection makes women want to get the entire set. The setting for the men's advert is outdoors and has been placed on what appears to be a cliff with the ocean behind it. It's not very "busy"; it's actually the bottle on a cliff with the sky and a bit of sea in the background. This could work very well on male audiences because men are more likely to only choose a specific point in the advertisement, such as the bottle. The camera angle used for women's advertising is at eye level on the side of one woman's face, but frontal for the other woman. This may be because it shows the transformation from when you weren't wearing the perfume to when you are wearing it. Soft focus may have been used to achieve a romantic rendering of the image. The blurry lines in the soft focus might also make the female audience feel like they need something soft and feminine; this is an alternative to making women feel strong, protective and powerful, which are all very masculine things.