Imagine the inside of a very tidy old basement inside a house with white walls, missing baseboards and concrete floors. Opera music in the background; warehouse lighting with an open ceiling creates an eerie atmosphere and illuminates the figure of a man with a shopping bag. The man is wearing a black suit with his hair down, as if he just got off work. When the man enters his humble quarters, he places his shopping bag on the table, only to bring out Doritos and a mousetrap. The young executive then opens the Doritos bag and, with great precision, takes a single chip and cuts off a corner. Then place the corner in the center of the mousetrap and activate the contraption. Next, the clean-cut man places the mousetrap in front of the stereotypical mouse hole, similar to that seen in children's cartoons, and drags a chair in front of the hole to see the trapped mouse. After sitting down with the remaining bag of Doritos, the gentleman watches and begins eating the same food used for his trap. Unexpectedly, a man-sized mouse breaks through the old wall where the mouse's hole was and confronts the young man. At this point, the Doritos logo appears on the screen and the giant mouse continues punching the man on the ground until the thirty seconds allowed for the commercial expires. Filled with silly humor, this concept is the main idea of ​​a Doritos potato chip commercial that aired during the 2008 Super Bowl. Simply by watching the commercial, you see that there is no real content or substance; it's like many other outdated ads. But an analysis of the commercial's target audience illuminates the idea of ​​how violence and humor combined can sell a product like potato chips. A commercial aired during the Super Bowl has a very general and broad audience, so the theme of the commercial needs to entertain more than one group of people. According to Dr. Frans de Waal, professor at Columbia University, America is infatuated with violence and finds the individual who gets hurt amusing (3-4). This supports the idea of ​​generalization of a commercial to illustrate a comedy that appeals to all types of viewers.