Topic > The Importance Of Events Management - 1376

(2012) noted that capital is a vital part of event management resources and Goldblatt (2014) stated that the main reason why unsuccessful event planning is failure in financial management. Since financial decisions occurred concurrently with the event, consequently, the ability to maximize the effectiveness of financial resources in event management is considerable for event managers. Key skills for effective financial management include creating an accurate budget and maintaining sufficient balance, different financial strategies should be applied according to different event objects, for for-profit events, selling products is the purpose of organizers of events such as Apple Inc.'s new product launch, whose revenues exceed costs. For more general events than recreational purposes, however, budgeting is one of the most difficult challenges since the beginning of event planning, which is based on limited information and assumptions (Goldblatt, 2014). Therefore event managers need a strong ability to analyze the financial history of previous events with the current economic environment, to adequately estimate the total cost. When conducting the event plan, maintaining balance in the financial account requires event managers to engage in cost-cutting and revenue-enhancing aspects, which test event managers' abilities to derive the best from the bottom. In 2008, China successfully organized the 29th Summer Olympic Games during the global economic crisis, achieving a budget of more than 1 billion yuan under the supervision of the National Audit Bureau, but with the existing problems of overbudget and underutilization of some projects and materials, which nevertheless conducted fundraising under effective control (BOCOG, 2010). Consequently, effective financial management requires rational anticipation of problems (budgeting) and maximum use of resources (maintaining financial balance). Furthermore, the costs of