Topic > Persuasive Techniques Used in Rolex Advertisements

Rolex is a very large manufacturer that sells valuable wristwatches. It is a company widely spread throughout the United States. The Rolex Company makes several advertisements about its products. In one of the advertisements, they used a famous person and strong persuasion techniques which consist of ethos, pathos and logos to convince the audience who wants to be successful to buy their products. This advertisement was seen all over the United States and convinced many people to fall for it. inside it. What makes this advertisement special is that it contains different types of persuasion techniques. When the creator publishes the famous character, David Beckham, the advertisement not only shows him as a famous and successful person but also as an athlete who also shows his profession. David Beckham is a professional footballer in the English Premier League. He is one of the most famous football players in the world. And he is not only a professional athlete, but together with his wife he is also a successful fashion model recognized throughout the world. And so Rolex took advantage of its image and power over Th...