The Dumbo posters used to advertise the film were bold and bright. The original advertisement was very similar to a circus poster. The posters were presented in different languages such as Japanese, French and Polish. Since the strike occurred at the same time as Dumbo, merchandising for Disney films was minimal and all Disney studio crews relied on the money earned from their films to pay all expenses and make a profit for the studio. In 1986, the film was remastered and released a 50th anniversary edition, which served as a "Masterpiece Collection" in 1994. The first DVD was released in 2001, followed by a "Big Top" edition in 2006. A sequel was slated for home video release (which premiered on the 2001 60th Anniversary DVD). The media and merchandise have been placed in live television programs, books, theme park rides and video games. Dumbo's Circus was a live-action/puppet television series for preschool audiences that aired on the Disney Channel in the 1980s. Unlike the movie, Dumbo spoke on the show. Each character would perform a special act, ranging from dancing and singing to telling knock-knock jokes. Several children's books such as Walt Disney's Dumbo: Happy to Help, Walt Disney's Dumbo Book of Opposites, and Walt Disney's Dumbo the Circus Baby were published to publicize the film and the character himself. Dumbo the steering wheel
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