Proponents of “choice theory” argue that there is no theoretical obstacle to recognizing that thoughts, desires, values, and other mental phenomena can dominate bodily functions . There is no correlation between continuous bar pressure during intracranial self-stimulation and increased dopaminergic neurotransmission in the nucleus accumbensour. The results are consistent with the evidence that the dopaminergic component is not associated with the hedonic or pleasure aspects of rewards. (Schaler 2002) In other words, there is no empirical evidence to support the claim that chemical rewards have no coercive power. For example, I am rewarded when I eat a delicious chocolate dessert, but I often choose not to because I feel like it will hurt my weight. The same goes for people with alcohol and drug abuse problems. An addict's simple ability to understand the harm he or she causes by using drugs and alcohol, such as damaged personal relationships, loss of a job, legal problems, etc., translates into that person's ability to rationalize the consequences of the addiction. Gene Heyman, the author of “Addiction: A Disorder of Choice” explains in an interview that when considering other diseases such as schizophrenia one cannot reason with the patient by stating that it is not socially acceptable to have hallucinations or attacks of anger, otherwise it doesn't affect the patient at all, but when considering addiction, social factors are the main reasons why people choose to quit. (Heyman 2009) Overall, addiction is an activity influenced by costs and