Advertising and marketing are an essential resource in today's world. It is used every single day in our culture and society. When you drive down the highway or around town, there are so many different types of advertising going on, such as billboards, logos on company trucks, on the radio, and other various ways. Defining Advertising “Advertising is usually not an easy term to define. Advertising attempts to persuade the public to purchase a good or service” (Pope, ND). Advertising around the world has changed business needs, multimedia technologies and cultural contexts. In the eighteenth century, American colonists enjoyed imported British products such as porcelain and musical instruments. But they were also concerned about the dependence on manufactured goods. Advertisements in America were advertisements for goods and supplies at hand. “But Benjamin Franklin's newspaper “Pennsylvania Gazette” provided readers with information with news headlines, illustrations, and many advertisements alongside its editorial information. Although eighteenth- and nineteenth-century advertisements were not just for the sale of consumer goods, historians also helped examine resistance and escape tactics, to study the health, abilities, traits, and other human characteristics of men and women ” (Pope, ND)HistoryIn Around 1880, industries ranging from soap to canned food to cigarettes introduced new manufacturing techniques. This led to the creation of standard products of essential quantities that sought to find and persuade buyers. National advertising of common branded goods emerged in this period in response to profound changes in the business world. "Clothing department stores in larger cities also pioneered several types of new advertising... middle of paper... ief History of the AAF American Advertising Federation of Baltimore: http://www.baltimoreadvertising.comAllor , K. (2006, August 24). Rise of Advertising and American Consumer Culture. Retrieved December 10, 2013, from The Rise of Advertisement and American Consumer Culture. http://teachingamericanhistorymd.netGeib. (nd). Retrieved November 15, 2013, from Advertising Techniques: http://www.foothilltech.orgWhat strategies are used to sell the product from History Matters: http://www.arthritis.org/facts.phpPope, D. (n.d.). November 12, 2013 from History Matters: http://historymatters.gmu.edu/mse/ads/ads/amadv/htmlSugget, P. (n.d.) Different Types of Advertising Methods Retrieved November 15, 2013 from About Advertising: http ://advertising.about.com