Organizations can be very successful at many different levels. The quality of a product can help build a company's reputation. Customer service is also important for any business. Employees' knowledge of the products sold is also important. Different decision support systems become an asset to a company and can define its performance. A knowledge management system can be defined as a tool used to manage knowledge for a particular company that obtains information. Most employees have a set of skills and knowledge that can be used to help train others. The knowledge management system can capture the knowledge of its employees with that knowledge. The use of artificial intelligence, such as a knowledge management system, can help an organization achieve success if used correctly. Knowledge Management Measurement and Evaluation General Motors was a market leader in the sale of various brands of vehicles. There is a need to properly measure the success of General Motors' knowledge management system. At one time, GM had knowledge experts around the world with its best practices teams (Dixon, 2013). GM realized that knowledge management could acquire the knowledge needed to help the company continue to expand in the market. Measuring employee performance and knowledge is very important. The knowledge management system must measure past information as well as measure new information. Acquiring information, such as different types of cultures, was important (Dixon, 2013). The business practice carried out in the United States is not the same as the business practice adopted by other countries. General Motors failed to capture the culture… at the heart of the paper… the side effects of knowledge management activities. Retrieved from http://ttk.bke.hu/C12570440059BB35/56C8C422D13BF27CC125709100526A23/$FILE/ECKM2002.pdf.Hurtang, A. (2009, 06 11). The fall of GM. Retrieved from http://www.thephoenixprinciple.com/ebooks/thefallofgm_adam_hartung.pdfKoehn, NF (2009, 06 15). GM: What went wrong and what comes next. Retrieved from http://hbswk.hbs.edu/item/6229.htmlMore, J. (2009, 06 01). HOW GENERAL MOTORS LOST ITS FOCUS - AND ITS WAY. Retrieved from http://iveybusinessjournal.com/topics/strategy/how-general-motors-lost-its-focus-and-its-way#.UtSymvbPUyRStrassman, P. (2004, 12 31). Paul Strassmann on knowledge capital. Retrieved from http://www.brint.com/members/online/120205/strassmann.htmlTurban, E., Sharda, R., and Delen, D. Decision Support and Business Intelligence Systems (9th ed.). Upper Saddle River, NJ, USA: Prentice Hall