J.Crew also offers a variety of ways to communicate with customers, including email, a live online chat service, 24-hour customer support via phone, fax and mail. According to the Computer World webpage, Dave Towers, J Crew's current CRM manager, has made great strides in developing programs like email management to help respond more effectively to customer emails. It also worked to help the web designer track customer clicks so that the next time they visit the web page, they are presented with the products you are historically interested in. All these advancements in CRM will help J Crew and their website remain a favorite