Beyoncé first debuted the single during the 2016 Super Bowl Halftime Show live in front of over a million people. Introducing the secret song in such a big way is an explosive method of informing its target market of new developments within the brand. The training promotes and publicizes the cause of Black Lives Matter; Hurricane Katrina survivors and feminism. Elle magazine states that "Beyoncé has declared herself an artist willing to use her power to provoke difficult but necessary conversations about the toughest topics in American life." Dressed in black leather reminiscent of the Black Panther party of the 1970s, Beyoncé and her dancers possessed the largest platform available for a political agenda. Days later Beyoncé released the video for Formation. The video served to remind his fans and critics of pop's starting position. This video serves as a free presentation of ideas considered controversial and no longer easily discussed in society. The ability of the promotion to influence the masses depends on the source. Beyoncé is a trusted source among her legions of