Topic > Importance of Mass Communication - 772

TELEVISIONIntroduction: In today's globalized world, there is a clear need for adequate information channels and television as a medium of mass communication has worked on all fronts. Television challenges the logic of borders, literacy and demographics, it is suitable for people from all walks of life. Television is a very strong source of information for people and is often used to its maximum. It is not surprising that today television qualifies as a protagonist in the culture of mass communication and there is no going back. Why is this so important? Television has become the main form of mass communication. Television is a platform conducive to information for people all over the world. It serves entertainment, educational information and advertising purposes. As a form of mass communication, it has its positive and negative impacts on different people. Who invented television? Several experiments were done which led to the invention of television. It all started in 1884, a German inventor, Paul Gottlieb Nipkow, created the first electromechanical television system and was continued by an American inventor called Charles Jenkins who advanced the mechanical television system. Another invention in 1907 made by AA Campbell-Swinton from England and Boris Rossing from Russia and continued by Philo Taylor Farnsworth, an American engineer, in 1927 who was able to develop the electronic television system which is now the basis of all modern televisions. When was it invented? Where did it all begin? It is believed that the first television program in America was "The Queen's Messenger", broadcast in 1928 on station WRGB, but there is ambiguity regarding the fact since there were only 4 televised..... . middle of the sheet ......vision set. The average person, after graduating from high school, spends 12,000 hours with teachers, but 22,000 hours with television. Television has made it easy to reach people, especially in the field of advertising, as it has become a booming industry, it has created millions of jobs around the world. Television commercials had a major impact on viewers as advertisements featuring famous celebrities helped attract new customers. Television influences children both negatively and positively as it contains a lot of violence and makes them sit idle in front of the "idiot box". . The positive impact is that children learn many educational things through commercials and most cartoons convey good morals. In the case of the United States, Hollywood depends more than ever on television, due to its popularity and easy accessibility to the American people..