Although our diverse and multicultural society has become much more tolerant of physical differences; those associated with ethnicity: an innate sense of beauty, as well as an ingrained notion of attractiveness, define the most desirable qualities in many human beings. In reference, “Measuring the cultural idea of ​​beauty has become necessary in this competitive and media-saturated world, especially for those in certain occupations.” As soon as your hair turns gray, the likelihood of receiving a pink slip or being passed over for a promotion increases. In the man's mentality, competition between other men to date the most beautiful woman, and vice versa, is quite common. Studies have shown time and time again that people tend to choose mates based on how attractive they are or how they perceive themselves. Social scientists attribute much of this behavior to genetics, evolution, and the need to advance the human race. Appearance matters in the early stage of competition and attractiveness is a matter of survival, especially for women (Driscoll, Sally). Our society's preoccupation with youth, beauty and fitness affects each person differently. Some are oblivious, while others count every new wrinkle or wince at every ounce gained. For most people, body image plays a huge role in self-esteem and helps define others' sense of self. Plastic surgeons say so