With the advent of technology and the incredible availability of information, the digital age has arrived in full force and will only grow from here. Anyone with an Internet connection has a wealth of knowledge at their fingertips. As long as you are online, you are just a few clicks away from Wikipedia or Google, allowing him to find what he needs to know. Despite this, Nicholas Carr questions whether Google has a positive impact on the way people collect information. In his article “Is Google Making Us Stupid?” Carr explores the impact of the Internet on the way people read. He argues that the availability of so much information has diminished the ability to concentrate on reading, referring to stories of literary types who no longer have the ability to sit down and read a book, as well as his own personal experiences on this topic. The Internet presents tons of data at once, and Carr assumes that our brains will slowly be wired to better receive this information. The article begins with a depiction of a scene from 2001: A Space Odyssey in which astronaut Dave Bowman unplugs the HAL supercomputer. Carr uses this to connect his feeling that, like HAL, someone or something is playing with the wiring of his brain. This is a strong emotional appeal. Carr intends to quickly gain the attention of his audience with the feeling of being “unplugged” and possibly gain the sympathy of readers who have experienced a similar sensation. Carr goes on to talk about how he can no longer get absorbed in an article or book, saying that "my concentration often starts to drift away after two or three pages." Again, this works as a strong emotional appeal. English aficionados - arguably Carr's primary audience - reading this might agree... middle of the paper... the techniques employed are persuasive and subtle, allowing Carr to take advantage of all arguments emotions at his disposal. Along with sources relevant to the topic, Carr's emotional appeals seem to make his audience think, and from the article it is easy to agree with the points he makes. However, Carr's use of logos and pathos calls his ethics into question. Fortunately, Carr's ethics should not be questioned, as he has written several books and articles on the subject. This does not excuse his bias, but it allows him to speak on the topic at hand. Carr certainly comes across as a strong literary figure, and his opinions on the Internet are reasonable and relatable. This combination of ethos, pathos, and logos successfully allows Carr to write as an expert in this field, and his article and thoughts are not to be taken lightly..