The Beatles took America by storm. When the band arrived in America, they gained unexpected fame and an incredible fan base. The band's popularity was unexpectedly rapid. As the first British musical artists to succeed in America, they bucked the trend of musical influence. The Beatles also influenced fashion with their unique style. Although their songs began as the usual popular music of the period, they later began to experiment and change rock music forever. Above all, their talent for musical innovation distinguished them from other artists of the time. As the Beatles' later music became increasingly provocative, parents began to worry about the influence the band would have on younger generations. The anti-rock movement only increased after one member of the band, John Lennon, made a controversial religious statement. However, the company's revolutionary social thinking was not only influenced by the Beatles. Events of the 1960s often sparked opposition, such as the Vietnam War, which helped inspire their music. The Beatles had a profound effect on American music, fashion and social aspects in the 1960s and 1970s. Upon their arrival in America, the Beatles attracted hordes of fans and unprecedented fame. Starting with the number one hit I Want to Hold Your Hand, the band began to experience an incredible surge of popularity in the United States (Philo 2). “The group's appearance on the Ed Sullivan Show. . . attracted a record-breaking television audience of more than 73 million, or 60 percent of all U.S. viewers” ​​(2). After their incredibly successful television debut, their popularity has only grown. The Ed Sullivan Show, which had booked the Beatles for two weekends in a row, was once again overwhelmed with tickets r...... middle of paper ......British musical artists who will become popular in America , the Beatles remained on the sidelines. Their controversial lyrics and overall style shocked many parents and older generations. The anti-rock movement became common among older generations, but fans still continued to support the band. Society, however, was not only changed by the Beatles. Events of the 1960s often aroused anger or opposition, such as the Vietnam War, which created a new social theme of peace. The Beatles were constantly changing to keep their music new and innovative. Their fashion also developed during their time together, transforming from an innocent, clean-cut boy band to a ragged, free-spirited group. Above all, their talent for musical innovation distinguished them from other artists of the time. The Beatles were unlike any other band of the time in their musical innovation and creative stage presence.