Historically an important question for business has been whether corporate decision makers should be concerned with issues other than profitability. The statement that ethics and profit do not go hand in hand is an ancient and traditional theory, just as in the modern world businessmen are introducing new advertising and sales techniques that guide a company to success and take into account the rights and of people's obligations. This is to get long-term benefits and stay in the market for a much longer period of time. This essay explains how the company uses ethics to put customers and employees before profits and how to behave to survive unfair, profit-driven competitors. It also explains how companies use practices such as expertise, social responsibility and disclosure of interests. Ethics is the value of a person's sense of what is good or bad or what the law requires them to do. Profit is the main backbone of a business. If it doesn't make a profit it will go bankrupt and not survive. Ethics and profits are mutual for success. Ethics therefore plays an essential role in managing customer relationships (Gundlach & Murphy, 1993; Ruiz, 2005). As with other professional disciplines, understanding and upholding ethics is very important in the accounting field. Investors and small business leaders constantly rely on the ethical collection and provision of financial information and sometimes find themselves at risk if accounting ethics are not preserved. For a small business owner, investor or manager, learning the basics of accounting ethics and their function is a good way to avoid legal and financial problems. Professional accounting organizations establish codes of ethics and standards of integrity that their… middle of paper… demonstrate that customers are more willing to demonstrate loyalty to companies that also display social and environmental responsibility. Companies that fail to ensure ethical responsibilities will lose their customer base and face increasing market costs. Boards have recently been established to ensure that those who act against established standards are charged accordingly. The policy of putting people before profits must be applied to address a healthy business environment in the long run. REFERENCES: Keen, B. (2002) Ethical Accounting Principles: Ethics in Accounting and Financial Decision Making. Ruiz. (2005) Determinants and consequences of ethical behavior. Read more: http://www.ukessays.com/essays/management/organisational-factors-that-impact-on- people-performance-management-essay.php#ixzz2wpCLt5u9Read more: http://www.ukessays .com/essays/finance/ethics-and-profits.php#ixzz2wp4s3Dts