Millennials don't want management, they need leadership; many do not realize the enormous difference that these two words have within a company and its identity. Google is an ever-expanding company in the 21st century, ranked #2 in the "World's Most Valuable Brands" and #1 in "Best Places to Work in 2015." It has become a staple in our daily lives, so much so that our generations now dream of working in a company like Google. They offer their employees the opportunity to make a difference in the community through their work. This type of environment is only made possible by leadership because they have a vision, have set a direction, have created a mission statement, and inspire people. On the other hand, management has policies, a structured work environment, provides a mission statement, doesn't create one, and simply manages projects. These two are radically different but, depending on the job, they can both be critical to the success of the company. Some critics of the business world say that the way business is run never changes and continues to be run the same way for generations. However, the shift between management and leadership is a key example of how the business world learns to adapt. The management system was used by many companies in the past and was ideal for the work of the time. Leadership in the workplace is a recently new concept adopted by many startups. Technology and social media in the 21st century have created an ideal workplace for today's college students. This typically involves working with like-minded colleagues who want to develop their ideas within the company. Google hails innovation through employees because their ideas can spark a whole new movement. With such high competition… middle of the paper… an environment that leads rather than manages. I chose this topic because I wanted to examine the differences between leadership and management and how different companies need different management styles. As someone who will be joining the professional workforce in a few years, I would prefer to work with someone who leads. This style of administration best suits my personal preference for freedom within my area of study. Marketing is an ever-evolving business, if I wasn't allowed to explore the field, I feel I wouldn't be able to complete my work to its fullest potential. The marketing area requires management to inspire employees to pursue higher goals, “not only among executives, but also at every level of the organization.” Innovating sometimes means inspiring employees, and inspiring employees means being their leader and not their dictator.
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