Water is hot enough at 211° Fahrenheit, but is it hot enough? When water reaches the point of no return at 212°, it boils and has a significantly higher potential. In The Tipping Point, the author, Malcolm Gladwell, discusses the law of the few, the stickiness factor, and the power of context as rules of epidemics. If followed, these rules can cause a “tipping point”. He defines a turning point as “the name given to that dramatic moment in an epidemic when everything can change suddenly” (Gladwell 9). Malcolm Gladwell's tipping point concept consists of: the law of the few, the stickiness factor, and the power of context. Several aspects of technology reveal Gladwell's ideas, including the growing popularity of social networks and the rise of the tablet industry. Connectors, experts and marketers, personalities who are part of the "Law of the Few", are essential for a social epidemic or revolution to start. Gladwell describes connectors as “…people whose social circle is four or five times larger than other people's. Scattered throughout every walk of life... there are people with an extraordinary ability to make friends and acquaintances. They are connectors” (Gladwell 41). Paul Revere, a gregarious individual who was a member of several social clubs, unknowingly used his connector powers to invoke a social epidemic during his "midnight journey". Although Connectors have the power to convey social information to many people, where do they get this power from? Experts are relied upon to connect people with new and valuable information, they are considered “people specialists, and there are information specialists” (Gladwell 59). Gladwell continues to explain how experts can significantly influence the market while… middle of paper… dwells, Malcolm. The Game Changer: How Small Things Can Make a Big Difference. Boston: Little, Brown and Company, 2000. Hunter, Brad. “Critical Points in Social Networks.” Stanford.edu. Stanford and Web. February 27, 2014.Perez, Sarah. “Tipping Point author Malcolm Gladwell says Facebook and Twitter won't lead to social change.” ReadWrite.com. ReadWrite, October 4, 2010. Web. February 27, 2014. Reeves, Emily. "Instagram has reached its tipping point. Why?" WaitingForTheElevator.com. Waiting for the elevator, December 11, 2012. Web. February 27, 2014. Samsung. “Tipping Point for Tablets.” NavigatorEd.com. NavigatorEd, 2013. Web. 27 February 2014. Wolfe, Alan. “The next big thing.” NYTimes.com. The New York Times, March 5, 2000. Web. February 24, 2014. Zengerle, Jason. “Why Malcolm Gladwell thinks we have little control over our success.” NYMag.com. New York Magazine, November 9, 2008. Web. February 24. 2014.