It is clear that cell phones and social media are rapidly changing our society. Humans are naturally accustomed to change, we desire it, and we are constantly evolving. However, how much of this change is too much? Cell phones and social media are altering our societies, face-to-face interpersonal communications, cultural values ​​and social norms. Our world is becoming increasingly connected; we are entering the era of digital globalization. It's hard to imagine a time before advances in communication, when people traveled thousands of miles to exchange messages and/or spend time together. Today, in the 21st century, people can stay in touch with each other through cell phones and social media in a matter of seconds. Monica Glomb's doctoral thesis on social media use and interpersonal relationships states: "As of December 2012, 87 percent of American adults have a cell phone and 45 percent have a smartphone." (Page 21) There are no longer boundaries that prevent people from contacting each other easily. Furthermore, “it has been seen that 50% of smartphone owners use a social networking site every day”. (Page 22) People are now able to keep up with old friends, stay in touch with current ones, and meet new people with little to no effort. Given these points, here's the problem: “On average, the owner of a smartphone checks their phone every 6.5 minutes, or 150 times a day” (Glomb 22). Not to mention the fact that “it was evident that the greatest number of users indicated a frequency of 3-5 times a day and spent less than 15 minutes. In conclusion, subjects use the social media studied more frequently, with less time spent per session” (Glomb 58). Cell phones and social media h...... middle of paper ....... He was trying to falsify previously established theories of the macrosocial model. Glotz demonstrated this in four principles: “Increasing the pervasiveness of primary and particularistic social ties, reducing the need for time-based planning and coordination, weakening institutional boundary controls, and replacing location-based communication systems with person-based systems, providing support for anachronistic pervasive roles” (Glotz) I compliment these statements by increasing the pervasiveness of primary social ties due to cell phone use and social media which are strengthening ties between already established relationships rather than encouraging the opening of new ones. People use social media and cell phones as a tool to protect themselves from what they already know rather than strengthen their abilities to venture into unexplored relationships.