Dr. SeussTheodor Seuss Geisel was born on March 2, 1904 and died on September 24, 1991, 87 years later, of cancer. He was an American writer, poet and cartoonist and was best known for the children's books he wrote and illustrated. Geisel was not a real doctor (Dr. Seuss 1). In fact, when he became editor-in-chief of his school magazine, Dartmouth College, he signed his work as “Seuss”; later in life he added "Doctor" to the front. Geisel's father, Theodor Robert, and grandfather were brewmasters in the town of Springfield, Massachusetts. His mother, Henrietta Seuss Geisel, often put her children to sleep by "singing" rhymes remembered from her youth. Geisel credits his mother with both the ability and desire to create his unique and well-known writing style which includes: many rhymes, special rhythms, and new and imaginative creatures and words (All About Dr. Seuss 1). Most of Geisel's works are written using simple end rhymes which make his stories more pleasing to the ears. For example, in these lines from One Fish, Two Fish, Red Fish, Blue Fish, "Have you ever flown a kite in bed? Have you ever walked with ten cats on your head? Have you ever milked this kind of cow? Good." , we can do it. We know how to do it. If you've never done it, you should. These things are fun and fun is good,” uses a couplet style to pair his rhymes together. Dr. Seuss's works were written for children, but he often hid political issues within them. In 1960, he wrote the book One Fish, Two Fish, Red Fish, Blue Fish, which marked the beginning of the civil rights movement. In the first stanza of the story, one of the two narrators, Ned describes the many different fish he sees around him fish around him vary in m...... center of card ......and stayed as long as possible before someone took the Lorax away. What was the Lorax? was he there? And why was he taken away somewhere, from the far end of town, where the gray grass still lives here he uses his own words, grckle-grass, Lorax, and Once-ler There are more imaginative words he uses beyond these sixteen lines of his work (Wiley 176). Seuss is a great role model for those who are looking to create a new brand. His creativity is unmatched. He is an inspiring author and human being. He accomplished so much simply by being persistent and creative. Just as Einstein said: “Imagination is more important than knowledge. Because knowledge is limited, while imagination embraces the entire world, stimulating progress, giving birth to evolution."