MMMMMMM by Quiznos….Toasty! Eat fresh at Subway! These are two iconic sub-franchise slogans known throughout the world. Subway and Quizno have been competing for more than thirty years. When one company has a promotion you can bet the other isn't far behind. But what determines the success of these two? It's simple, it's marketing. Both companies are considered top-notch among sub-stores in terms of marketing. The question, however, is: who has the best marketing and subscribers to support it? With over four thousand Quizno's stores nationwide, you might say, "Wow, they must be really successful." Unfortunately, that's only about one-fifth of Subway stores in the United States. In the United States alone, Subway has over nineteen thousand stores, not counting the other five thousand stores around the world. Quizno is perhaps an admirable shop, but there is no comparison with the famous Subway. I had the unique experience of not only trying both Subway and Quizno, but also being a manager at one of the local Quizno's. This gives me the acumen to confidently state that the keys to marketing are: convenience, advertising, quality, quantity, variety and customer service. Marketing has many aspects: location, demographics, advertising; the list goes on and on. While many of these change depending on circumstances, one constant that marketing always targets is affordability. Can customers afford what we sell them? The answer is yes; this is if you want your customers to return. Both Subway and Quiznos can say they are convenient. "Five Dollar Footlongs" and five dollar everyday value...half of paper......and several subways within two blocks of each other and there was only one Quizno's in all of Kernersville. Subways are still in business and Quizno's is not. Subway and Quizno are very similar. They sell excellent subtitles with an upbeat attitude and rely on advertising to attract the customer and both have their quirks. It's the little details that separate them. Subway with its pre-packaged meats. The inflated prices of OrQuiznos, the lack of feng shui: the influx of stores and the budget to spend on advertising. These are what makes Subway a success, an icon and a marketing juggernaut. Until Quizno can match Subway step for step, he will remain second best.Works CitedDoctor's Associates Inc., Subway, March 1, 2011.Web. September 26, 2011QIP Holder LLC., Quizno's, September 20, 2011.Web. September 26th 2011