It is a restaurant that sells a wide selection of noodle dishes such as spaghetti, Alfredo, ramen, Vietnamese pho and many more. I will also offer appetizers and sides such as chicken wings, savory fried shrimp, popcorn shrimp, egg rolls and more. I also allow my customers to create their own dish by choosing what they want in their pasta and how they want it prepared. My goal is to be able to serve a wide selection of pasta dishes, appetizers and side dishes to a diverse number of customers in the area. I understand that many people might like foods of different ethnicities, so by offering a wide variety of pasta dishes, families and friends can spend time together and enjoy what they want with their family in the same place. This way, everyone can be happy when they come to Craving Noodles and get what they want in one place. The prices of my dishes are not too high but affordable and worth the taste and portion of the food. But how will my target audience know about the existence of my business and the products and services I offer? I'll have to run a campaign. Before running a campaign for my business, I need to understand the importance of planning a marketing campaign. When carrying out a marketing campaign, I should define my objectives, target audience, competition, my budget, media usage, develop an effective message and evaluate the results of the campaign (Correia, 2014). It is very important to know the importance of planning a marketing campaign to effectively send the message to the audience so that they can identify with the message and attract their attention towards the