CHAPTER 1INTRODUCTION1.0 IntroductionThis chapter presents the problem statements, objective of the study, theoretical framework, importance of the study and scope of the study. According to William J. Stanton, the definition of advertising is activities involved in presenting a non-personal, paid message about a product or organization to an audience. Advertising is used to communicate with current and potential customers. Advertising is non-personal communication because communication involved in mass media. The ad provides information about the company, product qualities and where the product is available. The information should be complete and truthful. Advertising is essential for both sellers and buyers. In the modern era of manufacturing, the manager can push the sale of his product to increase with great publicity. Every business has advertisements that face strong competition in the market and adapt rapid changes with new technology to acquire more customers. Good advertising involves creativity and great imagination that meet customer expectations. According to the World Health Organization (WHO), the meaning of health is a state of complete physical, mental and social well-being and not simply the absence of disease or infirmity. Health advertising was made to persuade people to care more about health and purchase products that benefit their health. 1.1 Problem Statement Health advertising has an impact on customer purchasing behavior. The impact of advertising is greater on television than on print or radio. The problem is that today's marketers overlook the important role of health advertising in the customer's purchasing pattern... middle of paper... while looking at health advertising. This helps the industry to make advertising more attractive and remember it by the customer. When the ad is successful, the customer would like to purchase and try the new product. Then the customer will come to know about this product and the sale of the product will increase, then the profit of the company will also increase. Besides that, the customer or community will also become alert about their health. Health advertisements evoke awareness of the importance of a healthy lifestyle. For example, advertising that encourages people to stop smoking to avoid diseases such as heart disease. When the entire community has a good state of health, the standard of living can be increased. They can concentrate on their work and the worker's productivity can be improved. The company can reduce the cost it pays the employee for medical expenses.