Understanding the norms of stakeholders gives them the ability to have the necessary communications between stakeholders of different cultures. The norm in some stakeholders' culture determines how they communicate and understand this provides insight into how the other stakeholder will communicate in a conflict situation. Communication norms between interested parties can be direct or indirect in a conflict situation. A stakeholder who comes from a culture whose norm in communication is direct prefers to have explicit communications. While a stakeholder who comes from the culture of direct communication has words that are the same word but have a different meaning to other stakeholders. Communication for stakeholders in negotiation goes beyond understanding when yes means no. If they want to reach integrative agreements, negotiators must share information about interests and priorities (Lewicki, Saunders, & Barry, 2010, p 330). Regardless of the position of the stakeholders, direct and indirect communication will be used to manage conflicts when they occur