The 1960s and 1970s can be seen as the birth period of literary journalism. Literary journalism uses literary techniques, which was unheard of at the time. During this period of work Tom Wolfe coined “New Journalism” in a 1973 collection of journalism articles that he published as The New Journalism. New Journalism included works by Tom Wolfe himself, Truman Capote, Norman Mailer, and Gay Talese. The 1960s and 1970s were when literary journalism was most important. The 1960s and 1970s were a time of drastic changes in American culture. African Americans gained the right to vote. People became concerned about the environment, such as pollution and cigarettes. Drugs became more popular and sexual freedom exploded. College campuses across the country called for desegregation, free speech, and withdrawal from the Vietnam War. Tom Wolfe, Truman Capote, Norman Mailer, and Gay Talese capture these major ideas in their works. A significant work by Tom Wolfe is The Electric Kool-Aid Acid Test, which takes the reader along the journey of a bus ride with young adults having fun. in acid which leads to a journey that will never be forgotten. The journey of the main character Kesey managed to captivate readers and allowed them to read the book as a piece of fiction rather than news. The Pranksters see their travels as a violation of their physical worlds and realities. Throughout the book Wolfe focuses on placing the Pranksters and Kesey in the context of their environment. Where pranksters see ideas, Wolfe sees objects. Wolfe's book exposed the norms of the counterculture that would soon spread across the country. Wolfe's accounts of Kesey and the Pranksters brought their ideologies and drug use to the mainstream. The Electric Kool-Aid Acid Test is undeniably high… center of paper… at the report. Esquire editor Harold Hayes later wrote that “in the 1960s, events seemed to move too quickly for the osmotic process of art to keep pace, and when we found a good novelist we immediately tried to seduce him with the sweet mysteries of current events. “Sexual exploration was also an important feature of this period. Talese explores sexual freedom in his nonfiction work Your Neighbor's Wife. Your Neighbor's Wife was first published in 1981. The writing shocked Americans. The book brings to light the fascinating personal odyssey and reveals the public reflection on American sexuality, which changed the way Americans looked at themselves and others. To prepare to write such a story, Talese had sexual relations with his neighbor's wife for several months at an optional resort called Sandstone Retreat..