Despite its growing domestic network, the company did not offer international flights until July 2014 and, even then, offered only limited destinations (“Southwest Corporate Fact Sheet”, n.d.). Additionally, the company's reliance on a single aircraft is a cause for concern. Southwest Airlines was also weak early on when it came to using technology, but has since turned it into an asset, as described below. Finally, the company is limited in providing benefits to customers due to its low-cost operations (Ross & Beath,