There was also the popularization of televisions. Their convenience appealed to many people, and by 1950 nearly 10 million households owned a TV. Well, if people had access to movies at home, why would they need to go to the movies? This caused a notable decline in film success, which led to the film industry losing money. To accommodate these measures, Hollywood studios began producing TV movies to make up for the loss of money in theaters. And with that, Hollywood met television. In the 1960s, social and demographic changes occurred. Films focused on fun, fashion, rock n' roll and rebellion. These films incorporated more creative plots and “edgier” stars like Ava Gardner and Marilyn Monroe. This era was also a time of change in the world's perception of America and its culture. However, in the late 1960s, the film industry went through a depression. Film production was very slow due to financial difficulties, and because of this, domestic companies purchased many smaller studios. Hollywood had a golden age