Over the past decade there has been a huge increase in the use of the Internet, which is a global system of connecting millions of computer networks. Thanks to widespread access throughout the world, the Internet has now become a primary means of communication used for numerous businesses, organizations, advertising, online games and social networking. Information can be easily shared with anyone residing anywhere in the world within minutes. Social networking sites like Facebook, Pinterest and Twitter have brought the world closer together. Therefore people from various nations with different cultural backgrounds are able to interact and socialize with each other. They are able to add a wealth of data on their web pages that are accessed by other users. In today's world, every day a large number of people move home to a different location or country. It therefore becomes important to learn new languages ​​to interact with a person of different social, ethnic, religious and educational backgrounds. This sharing of information between different social groups or cultures is called intercultural communication. It focuses not only on a person's ability to speak different languages ​​but also on various other methods such as non-verbal communication that will help in successful interaction. Effective communication is a necessity in today's world, especially for successful international business. Cross-cultural communication is becoming increasingly imperative due to the rise of globalization and progressively multicultural work environments. Cross-cultural business communication seeks to understand the wide variety of communication problems that frequently arise within a company, recognizing that companies are often framed by i...... middle of paper..... .ions. It has several options such as sending messages, updating statutes, posting photos and/or videos, pages and groups for organizations and communities, and online games. By uploading personal information open to the public, professionals are able to study their own minds and observe their own culture, which is later used to refine their business strategies. People from different nations are able to communicate with ease. In case a language is not understandable, translators are used to convert it into the preferred language. A prospective student can gather information about his future university by contacting his students on Facebook. If he wants to study abroad, he can easily contact people living in that area to understand their society and culture. Facebook therefore serves as a dialogic stage for organizations to include their fans and build a dedicated community.