Have you ever thought about whether your puppy gets high-quality ingredients in his dog food? There are many varieties of dog food on the market, but that doesn't mean they are all good for your dog. This Nutro Natural Choice puppy ad appeals to consumers' need to groom and escape. This ad convinces consumers that with this dog food their puppies will be able to grow up healthy and improve. This ad appears in the February 2011 issue of Country Living magazine. The cover depicts a white living room in shades of cream and ivory. On the cover the teasers state things like: “The simple beauty of white: how to mix and match neutrals; Easy Ways to Add Drama and Texture” and “Comfort Food: Mashed Potatoes! Ribs! Chocolate cake!" Contents inside include articles such as "The Insider's Guide to Decorating with White," "In Praise of Potatoes," "The Best of Brattleboro, Vermont," and "Home Cooking." There are also product advertisements such as Olay Regenerist, Twining's Lady Gray Tea, GMC Acadia Denali, Iams dog food and Sweet'N Low Inside there are recipes, beauty products, the new room designs and much more women who are working or stay-at-home mothers. This ad for Nutro Natural Choice has a catchy headline that runs across the top center of the page. The headline reads "How will he ever grow up to be the first dog on the moon with brittle bones, bad teeth and a weak immune system?" The Nutro label is in the top right corner of the page in bright orange and each letter is outlined in black surrounded by a white oval circle. At the bottom of the page is information about Nutro dog food. Nutro Natural Choice helps puppies reach their full potential with high… middle of paper… I see the top of a mountain in a blue sky with other mountains in the distance. Here is the appeal to the need to escape. What this tells me is that Nutro dog food can bring a sense of joy and fulfillment. We all want the best for our four-legged friends and with this dog food every puppy will receive the best high-quality ingredients to grow healthy and more. Works CitedFowles, Jib. “The Fifteen Fundamental Appeals of Advertising.” Common Culture: Reading and writing about American popular culture. Ed. Michael Petracca and Madeleine Sorapure. Upper Saddle River, NJ: Pearson Education, Inc., 2004. 78-96. Print.Johnson-Sheehan, Richard and Charles Paine. Write today. Boston: Pearson Education, Inc.,2010. Print.Nutro Natural Choice. Announcement. Life in the countryside. Feb.2011.Print.“The real results are seen, not said”. Nutro.com. Marchi, 17 March 2011. Web.4 October. 2011.