Comments and ratings indicate that staff are not satisfied with office communication. He currently communicates any issues that he feels need to change. He also doesn't like electronic communications or meetings. Ben Williams currently has the negative feedback style. Some managers use this style to specifically inform employees what they are doing wrong and how to correct it. This can be an effective form of employee feedback if handled correctly. Unfortunately, according to Mac McIntire, President of Innovative Management Group (McIntire, 2007): People who are criticized tend to go in the opposite direction that the feedback is supposed to lead. People feel bad when they are criticized, not good. When employees are criticized, they tend to react negatively and retreat rather than confidently step forward to change their ways. Criticism brings people down; it does not edify them. It hurts their pride and takes away their dignity. It diminishes the truth