The parade is an annual occasion held along the boulevards of Pasadena. There is also a review scene towards the end of the show. You can essentially walk to the parade down the street to watch, although your view won't be great and you'll have quite a bit of time to stand. I recommend Google Rose Parade Tickets if you want to show off your saved seats. You can simply go to the show area and buy a ticket to see the buoys after the parade. The Rose Bowl company offers tickets for all occasions sold on site: shows, bugs advertising football games. Some can be acquired nearby while others must be obtained in advance. At the end of the day, check out the undiscovered deals at the Goggling Rose Bowl