Why not include all these so-called deals to block the shopper's passage while he hunts for his items. When a buyer walks down the main walkway they will find the settings for “Rollback” which in other words means sale. A seasonal display at this time would consist of a few other ingredients, such as marshmallows, graham crackers, and chocolate. Another display might promote a twelve-pack can of soda selling for five dollars if you buy three plus. Finally, there are the displays with branded items, such as Velveeta and their dinner kits. These displays provoke impulse purchases by captivating customers with special offers as they walk through a maze of pop-up items. Many shoppers complain that they have a certain item to purchase when they go to Wal-Mart and end up purchasing other items and completely forgetting why they came because of all the items that are advertised as great