Vitaminwater is part of the enhanced water business. It is mostly found in department stores, but can be found almost anywhere. For example, it is a product in Walmart stores. The audience for this ad is athletes. That's why it features Kobe Bryant. Just because you're not an athlete doesn't mean they won't be able to convince you to buy their product. It might also attract people who idolize Kobe Bryant. Vitaminwater chose Kobe Bryant to represent their advertisement because they felt it was easier since he already drinks Vitaminwater. This ad features an image of Kobe in his natural element with the actual product in the background. At the bottom of the ad Kobe's achievements are listed, which could be used to get Kobe's attention