He-Man and the Masters of the Universe was a huge hit in the early 1980s. There were action figures, cartoons, and comics centered around a muscular, blond-haired man who carried a magical blade known as the "Sword of Power." This sword would transform him into the most powerful man in the universe when he held it aloft and called upon the power of Greyskull. Once transformed into He-Man, he fought Skeletor, his mortal enemy, to keep the power of Castle Greyskull out of Skeletor's evil clutches. In the 25 years since American children first saw Masters of the Universe, the idea of ​​what makes a man masculine has changed little. In “Masculinity” by Germaine Greer explores the concept that the cultural construct is responsible for learned behaviors in males. In American society many outlets have helped mold its males into masculine men. Three of these media are television, video games, and hip hop. Television plays the most influential role in shaping American men. This is largely due to the fact that almost all households have at least one and, in most cases, multiple televisions. There are many channels that cater mainly to male audiences. For example, sports channels show well-defined men in physical competitions. Greer, “is encouraged to take part in team sports, to get used to difficulties…” (896). Contact sports are considered the ultimate test of manhood, with the final score a standard by which to measure masculinity. Another network aimed at men is the outdoor channel. It is dedicated exclusively to men who hunt and fish. These activities date back to the dawn of civilization, when men were responsible for providing food for their families... center of paper... people like 50 Cent receive and, as Greer notes, "To be successful, young men must obtain a measure of respect from other men; this is the driving force behind all their behavior, in the workplace and in play" (897). artist has proven himself to be the ultimate man. It would appear that American society is today's "Sword of Power" used to transform young boys into the masculine men they should become. It is the complex of learned behaviors and subtly codified interactions…” (898). Through the media, society has many outlets that help shape its men magic” is sometimes not too great a burden for our young people to hold high..