Broadly harmful portrayals of women have now reached a new level in popular culture. Every medium (television, film, magazines, games) has its own problems in representing women. Considering that there are various other issues related to how women are panned by viewers, for the purposes of this essay it is useful to explore gender stereotypes and negative portrayals of women in films, which also include overly sexualized and unrealistic images in movie. All together, these issues support the idea of ​​portraying women negatively, which results in women being misrepresented by themselves and also by cultures. Films are a widely seen medium around the world and, therefore, have a huge effect on how women perceive themselves and how others see them. Cinema has an infinite number of films that represent men and women in various ways, it can be held responsible for some negative and harmful representations of women because it is a cornerstone for many gender stereotypes. According to research, these stereotypes are harmful to women as they confine women to numerous gender-specific characters in films, which may not always be true. “Sadly, Wife Swap is simply another of the increasingly watched films, including Raising Arizona (1987) in which sterile cop falls in love while taking a mugshot, later kidnapping a dozen furniture magnates Nathan Arizona for the baby; it is a comedy film that neglects the exchange factor. Another example would be The Ice Storm (1997) where the characters were dealing with the chaotic revolutionary political and social change of the early 1970s and their escape through alcohol, adultery and sexual experimentation. In these films... middle of paper...latter ones, however, they suffer from the disorders of anorexia nervosa or bulimia nervosa. The film industry in Western countries like the United States earns more than $40 billion. revenue value which makes movies a fairly common form of entertainment. Therefore, women are exposed to perceptions about how they should behave, think and live on a daily basis. Appearances of women in such films or television series also give vague initiatives to women to commit risky acts to become "perfect" in the eyes of others. It goes without saying that the concept of trapping women into looking, feeling and behaving like someone other than themselves should be revisited. But as such, media representation of women is what brings profits; that is very unlikely to change anytime soon. Women should be cautious and resist behaving the way the media tries to manipulate them.