4.Marketing 1.This company markets its site starting from a type of marketing based on the relationship with the customer. “Coca-Cola Open Happiness”, this is an example of how this is true because customers are the main focus of this company. Making the customer base happy and loyal is what they strive to do. 2.The company is an extension of a brick and mortar operation. This company is mainly known in shops that sell drinks, be they supermarkets or petrol stations. 3. The online site branches out to allow people to customize Coca-Cola beverage products and also get merchandise. 4. Common appearances in this company's stores are mostly beverages because you can't go into anywhere that has soft drinks and purchase Coca-Cola products. This online store allows the company to earn much more money and proves that Coca-Cola is an iconic drink and goes beyond just being a drink. 5. This company has marketed very well in all aspects, with drinks and merchandise they have earned billions. Coca-Cola is recognizable by everyone everywhere and I think that says a lot about the success the brand has