As Zinsser states, “Develop a voice that readers will recognize when they hear it on the page” (Zinsser 231). When it comes to writing, he believes you shouldn't try to sound casual, you shouldn't write casually. When a writer tries to write casually, Zinsser claims that instead of making reading easier, the writer is placing obstacles in the way; poor slang, cliché, windy philosophizing etc. which can only complicate reading. They also take inspiration from originality, from the mark on a sheet. Zinsser believes that you should start forming your own writing style by watching other authors or someone whose writing techniques you would like to imitate. In his case, Zinsser explains how he developed his writing style by imitating those of those he looked up to and regarded as effortless writers such as James Thunder, VS Pritchett, and Lewis Thomas. Zinsser demonstrates sympathy with the reader by showing them how he did it and it's okay if they do it too. Zinsser then argues: “Don't worry, by imitating them you will lose your identity. Soon you will shed that skin and become what you are meant to become. ” (Zinsser 236) An example of a “casual” piece of writing he brings out is from a famous news magazine, full of clichés and boring phases. When you read this, he explains, it is clearly predictable a predictable writer, a hacker he is not an interesting writer