Humor in AdvertisingIntroductionBudweiser frogs, Orbit gum, and VW commercials are great examples of how humor is used to sell an idea or product. In these companies, humor is the main reason why their commercials are so successful. The reason they work so well is that audiences are looking for entertainment and something new. The public is tired of being bombarded with hundreds of advertisements every day. To capture a viewer's attention while waiting for their show to return to the air, a commercial must be entertaining and give the viewer a reason to pay attention. Comedy is one of the oldest forms of entertainment, moreover, it is simple and adapts to any situation. Additionally, studies have shown that people are more likely to be open to suggestion when they are in a good mood. This project will explain the reasons why we use humor in advertising and why it works so well. Humor in Advertising and How It SellsHumor is the ability to perceive, appreciate, or express what is funny and entertaining. Humor in advertising is a subtle method of attracting viewers or listeners. Attract and capture the attention of the target audience towards the client's product. Rarely can a person tune into a radio station without hearing an advertisement that is intended to be entertaining. In fact, humor is used in 30.6% of all radio advertising (Weinberger and Campbell, P.91). You can't convince people to buy a product unless they are attracted to the product through humor. Of course the first time someone watches a commercial for a particular brand, the brand name will not stick until it is found funny and will therefore likely yield more attention... middle of paper... commercial breaks throughout the show and in each of they, three out of four commercials recorded an average. As we close our newsletter we would like to share our opinion, expressing that we are all emotionally touched in some way by humor in advertising and hope that it will be used quite often in the future. References Eron M. Berg, Louis G. Lippman. Does humor on radio affect brand recognition of new products? Journal of General Psychology, April 2001. Harlan E. Spotts, Marc G. Weinberger, Amy L. Parsons Evaluating the use and impact of humor on advertising effectiveness: A contingency approach. Weinberger and Gulas 1992. Evaluating the use and impact of humor on advertising effectiveness: A contingency approach. Weinberger et al. 1995. Evaluating the use and impact of humor on advertising effectiveness: A contingency approach.