Female stereotypes in the media In the media the most common female stereotypes are the housewife and the blonde girl. The housewife. Chained to the kitchen sink, always cleaning and cooking. An old stereotype. In the Shake `n' Vac commercial a woman vacuums and dances while shaking Shake `n' Vac on the floor. This is a stereotype because a man is nowhere to be found. But in ads about smart issues like finance, it's always a man. At first, when I saw the advert for McCain crisps, I thought that the woman was not stereotypical, as she was not cooking the meal, but the man. But after a while I realized it was just a joke, because in the end it turned out that the man only knew how to cook a tray of chips in the oven and doesn't even know if they have a frying pan or not, as the dialogue says. , Man: ôI spent a lot of time making these chips, slicing the potatoes, frying them in the pan.ö Woman: ôWhat pan?öThe cartoon section of the Mirror has a cartoon that's been there for years and years called Andy Capp. (See image A) This vignette follows the life of a stereotypical northern husband and wife. In the edition I saw, there is a photo of Andy's wife with a bucket and cloth, walking into the kitchen, hiding her husband who is lying on the sofa nearby. He asks "What's the matter, pet?" Is this something I did? "And she replies: "How? When was the last time you did something?ö In all the cartoons, Andy never did any housework, as far as he was concerned it was women's work and he always expected his dinner to be on the table when he returned to home from... in the center of the card... like in the shake and vac advert. The reason stereotypes exist is usually because when people make up characters (for TV scripts, movie scripts, etc.) it's easier to use the image of a woman than someone they're familiar with. Most writers are men. Since they don't know much about themselves and can only write what they know, they have to use the images they have of women in their head. The same goes for the other stereotypes, namely that French people in the media always wear caps and wear onions around their necks. When will our opinions completely change? I think that even though new stereotypes are emerging and old ones are evolving, it will take time. But women will always be represented, because they are the bearers of children, while they are chained to the kitchen sink and planning what to have for dinner..