Red Bull is using its resources correctly and effectively. Red Bull is a company that has incorporated the use of various forms of media and means of communication. Honestly, if there are digital assets that have not been used by the company, they are few. Currently Red Bull has done a lot in this area. In addition to the company's familiar content on their webpage, a feature film titled "The Art of Flight" was released. (Mashable 2013) In 2011 the company began its campaign season, which included a mobile racing game called Red Bull Augmented Racing. In this game, users can create their own tracks and race against global players on the Red Bull website. There are several beneficial changes that will occur due to emerging technologies. In today's technology era, it is clear that innovation gives rise to an enhanced marketing platform. This is a catalyst for more ways to advertise, engage with products and content, understand customers, and quickly adapt to customer wants and needs. Better technology is better for