Most retailers have problems with how to get consumers interested in their merchandise, so they need to improve their strategy to meet customer criteria. According to the author of the article "Retail vs. Services Marketing", retail marketing is the process of creating consumer awareness about the business activities, sales offers and product distribution approaches of retail commercial organizations with l objective of increasing sales volumes. Retail marketing involves calling consumers to action through powerful persuasion tactics such as product positioning or pricing” that help people know that retail pricing is a strategy used to attract customers through offering items at low price and sales discounts, and this is also an important factor in business. For example: in the same article it was stated that “Wal-Mart's enduring dominance as the brand of choice for American consumers is actually attributable to its attractive prices. Low pricing and discounting approaches are susceptible to strong competition and persistent challenges from other industry players, as highlighted by the "wheel of retail" theory, meaning pricing strategy could help retailers succeed and, if businessmen get less profit, they may have more purchase. On the other hand, to get an idea of ​​prices from consumers, the retailer must have arranged the product or banner. displaying items and prices at the point of sale is one of the most effective approaches to retail marketing and brand positioning. This involves prominently placing merchandise on shelves and using eye-catching displays and attractive signage in stores that draw the customer's attention to various sales offers, new arrivals, discounts. price or discounts. The whole concept is designed to attract the customer's attention and turn them on