The sole purpose of a business is to offer goods and services at a profit. If people enjoy food products containing so many unhealthy elements and are willing to purchase them, companies have no obligation to reduce the amount of added ingredients. It's not companies that force the public to overeat. However, these companies should not market their products to people they can easily exploit such as children and those who are poor. Michael Moss, author of the article "The Extraordinary Science of Addictive Junk Food" interviews several people who have worked for some large branded companies and provides us with an abundant amount of information on how food companies produce and market their food for " capture us". Second Yet I agree with him that companies' marketing strategies should change. The junk food industry targets certain people to buy their products. For example, Moss talked to Bob Drane, inventor of Lunchables, about how they started adding sugar to the package by including Kool-Aid, cookies and other extras when customers started to get bored of the plain packages. Furthermore, they began to target younger children. As the company shifted its focus to children, advertisements began appearing in Sunday morning cartoons announcing, “All day, you have to do what they say, but lunchtime is all yours.” ()In their advertisements they generate a feeling of empowerment in children who now want to eat Lunchables as an act of independence. They don't focus on what's inside, but turn it into a psychological aspect. Another example would be when Coca-Cola started marketing to poor places in Brazil, making the bottles smaller and more affordable so they could buy them. However, Coca-Cola isn't the only one targeting Brazil: Nestlé has also started sending masses of women to roam poor neighborhoods to sell American-style processed foods door-to-door. When Dunn saw this he felt remorse and tried to push the company onto a more positive path by stopping marketing Coca-Cola in schools, but was fired shortly after due to the backlash the company received. Companies should market their products to lower groups