Together with ABC Family and ESPN, the media network was able to offer distinct local news across national and international cable networks. Parks and resorts have expanded around the world and continue to maintain the brand loyalty that Disney craves. Studio Entertainment has enabled Disney to expand into motion pictures, home entertainment and live entertainment to bring excitement to customers. Consumer products are constantly offered around the world in department stores, shopping malls, and malls. Each of the above business units represents an incredible strategic solution especially because they all contribute a significant amount of revenue to the company and have a unique way of maintaining customer loyalty. On the other hand, interactive media has failed to reach revenue goals due to the invention of smartphones. This is not considered a strategic choice due to its inability to adapt to consumer trends and stay abreast of global innovations. For further references please refer to pages 7 – 8 of Exhibit 1: Disney Value Chain Analysis which provides the structure and explanation of how the primary and secondary components work. While discussing the context of the strategy, our team developed and reviewed a SWOT analysis as shown on page 9 in Exhibit 2: SWOT Analysis of Disney Company. From