Curiosity is a key attribute of successful entrepreneurs because it leads to risk and ideas. Risk and ideas in turn lead to reward. Curiosity is an innate behavior in successful entrepreneurs. Instead of dealing with the daily routine, they ask, “Why?” and "Why not?" These questions trigger new and better answers and lead to new discoveries. Walt Disney, the successful entrepreneur, said, “We keep moving forward, opening new doors and doing new things, because we are curious and curiosity keeps leading us down new paths.” (Wharez, Eddie) Similar to Disney's belief, if entrepreneurs are curious they can make changes unimaginable to a rigid thinker. Entrepreneurs should have an unorthodox method of approaching daily tasks in order to create and improve businesses. The trait of curiosity is significant for entrepreneurs because successful entrepreneurs are constantly thinking, creating opportunities, and striving to make a difference. If no one ever questioned the norm we would live in a stagnant situation