False reasoning if used in marketing, and even better advertising. It's when you form a strong, one-sided opinion based on your own observation. Sometimes reasoning can present a strong message; like that from a dogmatic point of view where there is only one true choice in the mind of the observer. Although not all fallacious reasoning is as extreme as the dogmatism of fallacious reasoning. Fallacious reasoning is widely used in advertising today to influence people's thinking, social atmosphere and outlook of society. The containers of fallacious reasoning are advertising messages. An advertisement could be considered a showcase for the marketer's message. In advertising, fallacious reasoning can just as easily educate and identify information for the viewer as it can entertain. In advertising, fallacious reasoning is usually identified with some part of the viewer's mental or emotional perspective. Therefore, to market their cause, product or service marketers create ads. By promoting advertising, the marketer is now able to multiply their audience. This audience will eventually become marketing's future opponents, even if unsought, or supporters. For example, a marketer's promotion of a flawed Viagra advertisement on a billboard has the potential to reach thousands of future consumers. How can this announcement reach and influence thousands of people? The answer is with billboards displayed daily to those who live in the community. The same ad may also reach another consumer, such as an older male executive, whose corner office overlooks this Viagra billboard. The manager's interaction with this announcement may in turn lead him to formulate fallacious reasoning such as Faulty Casualty. Faulty Casualty a mistake...... middle of paper...... capable of captivating the viewer both emotionally and mentally with advertisements as above. Marketers can manipulate the opinions, future decisions, and choices consumers will make. Fallacious reasoning Dogmatism is a fallacious reasoning because it leads the person to only one choice. When in reality there would have been many more. This reasoning seems evil compared to the Bandwagon fallacy reasoning where one feels the need to do what the group is doing; or Sentimental Appeal, which plays on emotional stance to spread its message. Viewers of advertisements are unable to form a factual opinion when watching a forty-second commercial or a one-sided billboard. One can see how marketers' use of fallacious reasoning in advertising can manipulate the viewer and win over an audience simply by learning and appealing to aspects of their character.